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New York, NY, DATE – LESC, a leading provider of recovery and wellness services, is proud to unveil its strategic rebranding, marking a significant milestone in its transformative journey. The Lower Eastside Service Center (LESC) is now known simply as LESC: an acronym that embodies its foundational principles of Love, Energy, Safety, and Compassion. “Throughout this rebrand, LESC has renewed its commitment to daily resilience, respecting every individual served, recognizing health disparities and trauma within the communities we serve, and celebrating the unique heritage of these diverse populations,” explained Valerie Walters, LESC President and Chief Executive Officer. “Our goal is to empower clients with the necessary life skills and coping tools to overcome adversity and to thrive.”
As LESC embraces this new chapter, it reaffirms its dedication to its core values, each carefully crafted to reflect the heart of its mission:
• We are committed to ensuring recovery and wellbeing.
• We harness the power of resilience.
• We respect every person we serve.
• We recognize health disparity and trauma in the community we serve.
• We believe each person to be inherently good.
This rebrand is more than a visual change; it signifies a deeper alignment with these values and emphasizes LESC’s unwavering commitment to personalized care and evidence-based practices.
At the heart of LESC’s transformation lies its new tagline: Resilient Recovery. This phrase captures the essence of both LESC’s clients and its staff, highlighting the remarkable strength and tenacity demonstrated by individuals on their journey towards recovery. “We are dedicated to supporting Resilient Recovery and restoring hope within our community. Our rebrand takes that concept and capitalizes upon it – making it easier to introduce ourselves and express who we are and what we stand for,” Walters explained. “With this direction and these guiding principles, LESC can be more effective at creating positive change. Our new brand refers not only to the Resilient Recovery of our clients, but also to the way our staff approaches their work every day,” Walters added.
With a legacy spanning over 63 years, LESC has been a trusted source of hope for New Yorkers facing critical life challenges – including substance use disorder, mental illness, and homelessness. The rebrand serves as a testament to LESC’s ongoing commitment to delivering integrative services, personalized care, and supportive housing.
This rebranding initiative marks the beginning of an exciting new chapter for LESC. With a refreshed identity and a renewed sense of purpose, LESC is poised to extend its impact even further, providing hope, healing, and transformation to individuals and communities in need.
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Recovery is a process. That’s why the programs at LESC are not time-sensitive, they’re goal-sensitive. We work to address the individual needs of clients at every level, so they can become productive citizens in the communities where they live.
A healthier, more fulfilling life can be yours. Call or email us now to arrange a screening interview. A trained intake counselor is waiting to help you begin the admissions process.
Call: (347) 538-2632
Or email us at: info@lesc.org
We’re committed to nurturing resilient recovery through a program of treatment, supportive housing, education, and energized community engagement. Discover the relationships, the resources, and the safe and sound support system to begin your journey.
